Why emails are important
Published at 5/15/2024
You have 50,000 followers on Instagram. It took you over 3 years to garner all these followers. It feels great. It's an amazing accomplishment!
You wake up the next day and you find out that Instagram have decide to block your account. WTF!!! You now have no way to reach out to your 50,000 followers. It's over for you homie.
This is why having control and access to your fan data is important. This is why building out an email list with all of your fans emails is important. You own that data, with the consent of your fans who opt in, of course (spam vs outreach to keep fans in the loop are two very different things, but that's a topic for another day).
Turn on your Email List Block and let your fans opt in on your emailing list to get updates for future shows, music releases, merch drops and more.
You want to stay consistent with your outreach and updates. Keep fans in the know and stay top of mind. Especially in todays world of short attention spans.